| |
| |
|
Internet Marketing Information |
|
|
|
The Internet Marketing Pie: Slice It Up Right or Lose
The number one concern for Internet sales is your marketing list -- in other words, your audience. But...but...but...you're saying, products for sales is a must too, however, if your list is nonexistent, small or loosely targeted, having a product isn't going to help much. There just will not be any success. Yes, I know this is confusing. You need a product to attract. By the way, I am using product interchangeably to mean services too. This almost feels like the chicken and the egg story - which came first. So, what do you do first? You can't create or increase a mailing list without a "what's in it for them to be attracted to you for." Now I'm not talking about buying lists but about opt-in focused lists. Step 1: Know what your target market (audience same thing) wants and they already have their wallet open and ready to buy. Step 2: Create a product to answer that want and match their wallet. Create a product that contains 100% they can know everything about as a small segment of that want. Step 3: Now that you have 100% of that pie. Cut off a small piece of pie -- about 10%. Make that 10% into a 100% everything of information for that piece. Create a 100% product of this 10% that you broke off. Step 4: Cut 25% of that 100% of that 10% (say this out loud if you didn't get it) and designate that as freebie information. Then designate 50% for a product to sell and the other 25% for consulting or a service that costs them a higher price. An alternative is to create a product with the total 75% and charge them a higher price. This strategy is one that is not wide spread and a well-kept secret by the InfoGurus. It is even a guarded secret, and guess what, I've just broken their secret. I am an InfoGuru and I don't mind sharing this model. It is the missing aerial view that no one seems to want to write about -- unless, of course, it's in a product that sells for big dollars. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How to Network Effectively to Secure Freelance Work When freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequisites to secure clients. Online Sales: 10 High Octane Online Sales Generators Do you want to spark up sales at your website?If you answer yes, then here are 10 online sales generators to help you:1. Give your prospects extra incentives so they will order quicker. Ways That You Can Make Money From Your Online Business Model If you are convinced by now that you wish to do an online business and would like to find out which business models are available, this article is written specially for you.The different avenues that you can make money are:1. Candy Jar Marketing What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. Internet Marketing Tip - Go For The Bronze Go for the bronze.Repeat. Planning Your Way to Success Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. URLs Everywhere Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. The Worst Internet Marketing Strategy Ever? Many people are downright frustrated.And when you look at their internet marketing strategy, it's no surprise. Online Sales: 10 Mind Boggling, Electrifying Tricks To Ignite Your Sales Do you want to unleash a tsunami of sales at your website?If yes, then use these 10 online sales, electrifying insider's tricks of the trade.1. 5 Steps to Achieving Success in Marketing 1 Planning:When starting your marketing strategy, it is wise to plan ahead for what you will need.This is important, both for the finance you have available, the time and the resources you need. Target Practice And The Internet Entrepreneur Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. 12 Benefits of Internet Marketing for Your Business 1. Far Cheaper and Much More Flexible Than Print AdvertisingThe Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience. How To Increase Your Web Profits by Cutting the Hype 'Hype' is now an often used slang word which is short for 'Hyperbole', pronounced 'Hy - per - bul - ee', with the accent on the 'per' (not 'hyperbole' as in 'super- bowl').The dictionary definition of hyperbole is: Poetic or rhetorical overstatement; exaggeration', but it has now taken on a definite negative meaning, especially when used in marketing and advertising. How To Take Advantage Of Your Competition When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Setting Your Online Business Up for Success! There is a common misconception that an "online business" requires no investment.. Competitor Analysis - How Writing Rubbish Can Give You an Edge The Gobbledygook Competitor Analysis TipWhen typing cap can tell you a lot about your competition?One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged. Ten Simple Tips To Create A Money Magnet Web Site! Staying awake at night wondering how to pump up your sagging Internet sales?After all, your reports say you're driving the right audience to your site. AND your sales pitch appeals to these visitors. The Secret to Making More Money in Your Online Business: Lessons From Monopoly Thousands and thousands of people are striving to make more money in their online businesses each day. If you are one of the thousands of people, have you ever played the game of monopoly? Have you ever been exposed to the hidden secret in the game that will help you earn more money in your business?Monopoly is a very simple game once you understand how to win. Find Your Niche - The Internet Marketers Goldmine If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. How To Create An Automated Income Producer One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder.You might not realize that this is one of the easiest and best methods of selling your products or affiliate products because you develop a rapport or relationship with your subscribers by giving them quality information.
|
| home | site map |
| © 2006 |
